What customers value the most with Food Delivery

The rise of delivery has coincided with demand for greater customer service.
July 31, 2022

Customers are the number one priority in any type of business, be it grocery service, sales or online food delivery. Only growing customers determine the future and growth of any business. Therefore, any business must meet the demands and requirements of its consumers. Customers also play an important role in the online restaurant food delivery industry but have you ever wondered what attracts customers' attention or what matters most to your online food delivery service? Here are some important points consumers love most about restaurants' online food delivery services:


Ease

An on-demand food delivery app allows customers to order food from a variety of restaurants right at their doorstep without obstructing their daily routines. Demand for online food delivery services is increasing due to customer expectations for convenience and affordable prices. Millennials are the most important target segment for online food delivery services because these subset of customers are familiar with business websites and expect engagement similar to on-demand online food service. An on-demand food delivery app allows customers to view prices, menus and restaurant reviews from previous customers.

Convenience

The most important part of customers looking for on-demand food delivery services is the convenience they provide. Food delivery applications must best match supply and demand because customers expect timely food delivery and quality customer service. Food must be delivered quickly. 

The number of restaurants, preferred payment method, real-time tracking and live-order tracking all add to the experience and convenience of ordering food delivery. Many of the on-demand food delivery platforms are designed with the intention of providing customers with a preferential and adaptive experience. It also gives restaurant owners the ability to manage deliveries and communicate with customers to provide a better experience.

Speed

Speed of delivery is the largest variable in customer satisfaction, with 60 percent of consumers citing that delivery speed is a key deciding factor when choosing to order from a delivery partner. The optimal wait time is no more than 60 minutes, but in most cases, food-to-order delivery services complete your order in about 30 minutes. Modules for real-time tracking, route optimization, task automation, scheduling and delivery management improve delivery processes. Customers can also order with one touch. The entire food delivery process is convenient for both customers and restaurant owners.


Promotions

Isn't this a bit surprising? After all, promotion is about giving away discounts, free items, and limited time offers! So why is it useful for business? Because they operate on multiple levels. 

Psychologically, offering a promotion to a customer shows that the restaurant values them and their business. If customers get that deal, they feel ecstatic, and this is a clear reminder that you care about them and  want them to return to your restaurant to order again soon. Promotions work because customers are actively looking for it.